Client: Cadillac

Campaign: Dare Greatly

Relaunching Cadillac in the US by thinking strategically about non-verbal and secondary level communication. The campaign eschewed brash selling points, instead choosing to behave more like a fashion brand. In doing so, the creative resurrected Roosevelt’s philosophy: Dare Greatly.

Outdoor (Time Square)

Caddy.007

Cadillac Fashion.006

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