Client: Tourism Ireland

Campaign: Game of Thrones

Social campaign establishing Northern Ireland as the physical home of the HBO series production. Harnessing the fact that 1 in 4 people regularly book their holiday based on films and TV shows, we brought a little bit of Westeros to life in Ireland.

Physical brand actions designed for sharing:


CNN Coverage:

Campaign videos:


screen-shot-2014-04-16-at-08-16-11 ti_twitter_winteriscoming ti_twitter_untouchedbydragons ti_twitter_viewstodiefor

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