Client: Airbus

Campaign: Questions + Answers

Establishing Airbus as the most customer-focused aircraft manufacturer by using genuine customer questions and concerns as the basis for advertising. In a category full of hype, exclusivity and overclaim, the campaign offered a refreshing brand voice focused on helping, not selling.

Airbus 2 Airbus 1Airbus 3

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: